A good brief is the cheapest way to get a better film. Keep it to one page and answer the same few questions every time.
Audience and objective
Say who the film is for and what it needs to do: launch, build awareness, recruit or sell. One main goal is easier to plan and measure than five.
Message and tone
Write the one thing viewers should remember and the feeling you want, such as warm, bold or playful. Short and specific beats long and vague.
References and deliverables
Share two or three films you like and one you do not. List every format and platform the film will run on so the shoot is planned once.
Timeline, budget and approvals
Give the deadline and a budget range, and name who approves the script, the edit and the final cut, and how quickly they will respond.
Frequently asked questions
What should a video brief include?
The objective, the audience, the message and tone, references, deliverables, the timeline, a budget range and the approvers.
What if I do not have a brief yet?
A budget, a deadline or a half-formed idea is enough to start. A good production team will help shape the rest.
Services that help
- Brand Film & Corporate Video Production House in India
- Content Production Services for Agencies & Brands in India
- Creative Direction & Campaign Agency for Brands in India
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Let’s make something.
A brief, a budget, a deadline or a half-formed thought. Send it over and we’ll take it from there.