Insights

Corporate films

Corporate Content Production in India: Process, Timeline and What to Expect

5 min readBrand storytelling

Corporate Storytelling: Turning a Founder's Journey into a Film

5 min readVertical series

Vertical Series and Micro-Dramas: A Brand's Guide to Short-Form Storytelling

5 min readPre-production

How to Write a Video Brief That Gets You the Film You Imagined

4 min readBudgets

Video Production Cost in India: What Actually Drives the Budget

5 min readAd films

Ad Films and Reels for Brands: Planning a Shoot That Feeds a Month of Content

5 min readPre-production

The Pre-Production Checklist for Micro-Budget Shoots

4 min readCorporate films

Explainer and Product Videos: How to Make a Complex Offering Easy to Watch

5 min readAI in production

AI in Video Production: Where It Helps and Where It Still Falls Short

5 min readMarketing

What a Marketing and Creative Retainer Should Include

4 min readAd films

Brand Film or Social Video? How to Choose the Right Format

4 min readUGC

UGC Content for Brands: What It Is and How to Brief It

4 min read

What you will find here

• Corporate films. How to plan, brief and approve films for company stories, products and explainers.
• Brand storytelling. Scripts and structure for brands that want to be remembered.
• Vertical series. Episodic short-form formats built for phones.
• Ad films and pre-production. Briefs, checklists and shoot planning that protect your timeline.
• Budgets and AI. How production budgets work and where AI tools help.
• UGC and marketing. Creator-style content, retainers and campaigns.

Who writes 7Hues Vertical Insights

7Hues Vertical is a creative and marketing agency with production built in. These guides are published by the 7Hues Vertical team, a creative and marketing agency with production built in.

How to use these guides

Start with the topic closest to your goal, whether that is a first brand film, a steady stream of social content or a better brief. Each guide ends with services and related reading, and you can talk to our team about your own brand.

Frequently asked questions