The best retainers feel like an extension of your marketing team. The worst feel like a bucket of hours. Here is what separates them.
A clear understanding of the brand
The team should start by learning your brand, your audience and your goals, not by producing content straight away.
A monthly roadmap
You should know what is being made each month and why, agreed before the work begins, so nothing is a surprise.
Creative and production together
Ideas, campaigns and content should come from people who can also shoot, edit, design and animate them.
Optimisation built in
Each month should end with what was learned and what will change, so results improve over time.
Frequently asked questions
How does a creative retainer work?
The team understands your brand, plans a monthly roadmap, creates and produces the content, then reviews what worked so the next month improves.
Who is a retainer for?
Brands with a marketing team that need a creative partner, brands that need content constantly, and brands that want strategy, creative and production handled together.
Services that help
- Digital Marketing Agency for Brands in India
- Performance Marketing Agency for Brands in India
- Creative Direction & Campaign Agency for Brands in India
Keep reading
Let’s make something.
A brief, a budget, a deadline or a half-formed thought. Send it over and we’ll take it from there.